Asian artists in the UK,
We are with you.

At Mujian, we provide specialised PR and media services for theatre companies, cultural organisations, and artists — with a particular focus on amplifying Asian voices in the global performing arts scene.

From major festivals like the Edinburgh Fringe to local community events, we help productions connect with the right audience, reach relevant media platforms, and build a lasting professional presence.

Connecting with UK media

We specialize in providing media support for Asian productions and artists looking to expand overseas. Our services include finding the right places, people and events to work with, helping them with publicity, media reviews and more.

Supporting Asian overseas

Build a community with theatre makers

Together, we’re cultivating a vibrant, diverse community that honors Asian theatre. Join us in our mission to unite and empower Asian creators worldwide.

Our services

• Press Release Writing & Distribution
  Bilingual support (English/Chinese) available for culturally diverse coverage.
  
  

• Media Outreach & Reviewer Coordination
  We pitch your story to relevant journalists, critics, and culture writers.
  
  

• Social Media Content & Promotion
  Strategic campaign planning for Instagram, RED (小红书), WeChat and more.
  
  

• Website Feature & Listing on Mujian Platform
  Promote your show or project through our curated editorial section.
  
  

• Festival Support (e.g. Edinburgh Fringe)
  Including reviewer invitations, comp ticket coordination, artist media kits.

Sound Behind Curtain – Our own voice

Sound Behind Curtain is an independent editorial platform launched by Mujian, dedicated to amplifying the voices of Asian artists in theatre and performance.